How CPQ Drives Cohesion and Efficiency in Life Sciences Organizations

The lead-to-cash process in most organizations is complex. Add in multiple products and product lines, pricing configurations, discretionary discounting, and distributed sales and order fulfillment teams, and the complexity grows tenfold. For many life sciences organizations, this is their reality. And because there are so many moving parts and layers in this equation, when silos…

Using Salesforce to Enable Virtual Sales Teams in Life Sciences

Today, life science sales representatives are dealing with an ever-evolving portfolio of products, solutions, and services, all while facing a significant shift from traditional in-person sales to primarily virtual processes.  With all things considered, it appears virtual sales methods are here to stay. In a recent study by IQVIA, many healthcare providers noted that they…

4 Ways to Optimize a Virtual Sales Team in the Life Sciences Industry

Health and life sciences (HLS) sales teams, like many others, are constantly facing new challenges in a transformative business climate. Today, sales representatives are dealing with an ever-evolving portfolio of products, solutions, and services, all while facing a significant shift from traditional in-person sales to primarily virtual processes. Those changes will undoubtedly impact the industry…

Why Pharma Must Prioritize Patient Engagement to Thrive in the Next Decade

Will recent events accelerate value-based care and patient centricity in the life sciences industry? Though patient-centered care has been a focus across the health sector for the better part of a decade, it’s been relatively slow to transpire. Recent events, however, triggered rapid mass acceptance of telehealth and other technologies that enable connected care and…

5 Challenges Salesforce CPQ Addresses for Health and Life Sciences Organizations

Selling in B2B is complex, particularly if you operate in the health and life sciences (HLS) industry. Sales teams are dealing with a broad and ever-evolving portfolio of products, solutions and services, which adds a layer of complexity to solutions configurations. And because these solutions are often used in the diagnosis, treatment and monitoring of…