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Daily Archives: June 18, 2020

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Transforming Your Lead-to-Cash in a Crisis

Lead-to-Cash TransformationBy Claudia MurielJune 18, 2020

As the now-infamous saying goes, “Never let a serious crisis go to waste.” What that means is, most crises present an opportunity to make an improvement, implement a new approach, or innovate in some way.  For sales teams specifically, a crisis can expose areas in the sales process most ripe for growth and reveal points…

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