How CPQ Drives Cohesion and Efficiency in Life Sciences Organizations

The lead-to-cash process in most organizations is complex. Add in multiple products and product lines, pricing configurations, discretionary discounting, and distributed sales and order fulfillment teams, and the complexity grows tenfold. For many life sciences organizations, this is their reality. And because there are so many moving parts and layers in this equation, when silos…

Using Salesforce to Enable Virtual Sales Teams in Life Sciences

Today, life science sales representatives are dealing with an ever-evolving portfolio of products, solutions, and services, all while facing a significant shift from traditional in-person sales to primarily virtual processes.  With all things considered, it appears virtual sales methods are here to stay. In a recent study by IQVIA, many healthcare providers noted that they…