Author Archives: Claudia Muriel

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Transforming Your Lead-to-Cash in a Crisis

Lead-to-Cash TransformationBy Claudia Muriel June 18, 2020

As the now-infamous saying goes, “Never let a serious crisis go to waste.” What that means is, most crises present an opportunity to make an improvement, implement a new approach, or innovate in some way. For sales teams specifically, a crisis can expose areas in the sales process most ripe for growth and reveal points…

Pivot to Prevail: Leveraging Salesforce to Address the Sudden Business Impacts of COVID-19

Digital TransformationBy Claudia Muriel May 19, 2020

Pivot to Prevail: Leveraging Salesforce to Address the Sudden Business Impacts of COVID-19 If there’s one thing we’ve learned from the novel coronavirus pandemic, it’s that business (and life) as we know it can change at the drop of a hat, especially in the healthcare industry. Typically, implementing change within an organization of any size…