Salesforce is not a magic bullet. It is a development platform that works. It has evolved into a robust, stable tool that enables organizations to rapidly deploy solutions that can provide transformative operational results. Wilco Source helps organizations exploit the operational opportunities made possible by Salesforce. Wilco Source brings the experience needed to:
Deploy Salesforce in the way best suited to your organization and business objectives;
Create the right balance between out of the box use versus customization;
Mesh cohesively with industry specific and proprietary systems;
Integrate with and utilize existing data;
Provide a user experience that promotes effective use;
Provide data analytics and reports to support organizational decision making; and
Create solutions in time to compete.
Wilco Source has experience helping organizations with every aspect of the Salesforce ecosystem. The following are examples of the challenges we have helped organizations meet.
We encounter organizations that have discrete marketing programs, but lack the ability to mount an integrated multi-channel marketing campaign. We help organizations develop the capability to mount what they call “true campaigns” that provide a coherent cross-channel experience for potential customers.
We find that organizations can have disparate marketing functions with different goals, processes and systems. They want Salesforce to be part of a strategic solution, while each unit needs to meet its particular goals. We have methodologies that help organizations align marketing groups to deploy Salesforce as a strategic solution while assuring that specific functional units are able to meet their business goals. Salesforce can function as the strategic solution that integrates with data and systems to support processes for differing markets and products.
We find that clients often rely on outmoded sales systems that do not contain complete up to date comprehensive information on sales prospects and are not used consistently by sales staff. Staff representing different products may have no knowledge of what interactions their peers are having with a prospect. Upgrading sales systems is often critical to remaining competitive. We help organizations build strategic sales systems with access to critical data. We help organizations build practical sales solutions that are used by all appropriate staff in the organization.
We find that service functions often involve processes that are dependent on timely access to customer and product data. In addition, service can often involve multiple handoffs to provide the service required by the customer. Developing and deploying solutions that meet the customers needs and are effective for the service professional can be complex and challenging technically. We bring three types of expertise to meeting these challenges. First, we are skilled at integrating existing systems and data with Salesforce. Second, we have extensive experience in helping define efficient processes. Third, we have expertise in developing cutting edge user experiences using Salesforce.
We find Salesforce solutions in the healthcare industry can face critical challenges. One such challenge is privacy, assuring that information is only available to those who need to see it. Another challenge is assuring that the right checks and balances are in place to assure that the right decisions are being made by the right people in a timely fashion. We help organizations implement robust secure solutions that meet the rigorous performance standards required in the healthcare industry where people’s health and lives are at stake.